How To Increase Your Pinterest Traffic To Your Blog
I have been actively using Pinterest for six entire months, and it has been a complete game changer for my blog. I went all in, and fully engulfed myself into any free knowledge that I could get my hands on in order to learn the ins and outs of Pinterest. I know that Pinterest is a major referral platform for blogs, and after looking at my 2016 blog stats and seeing that I only received 85 Pinterest referrals in the ENTIRE YEAR, I knew there had to be a better way.
I am now going to share with you all of my secrets for how I went from just four Pinterest referrals in February to over 7000 referrals by June and July.
1. Find Yourself and Amazing Podcast, like Simple Pin!
I have tried to listen to several podcasts geared towards Pinterest, and Simple Pin with Kate Ahl is by far my fave. Kate is so great at what she does, and she delivers a wonderful podcast that tells exactly how she and others grew their website using Pinterest. You can see my full post about Simple Pin here!
I have now listened to all of her episodes. I caught up quickly by listening during my commute to and from work. She is often interviewing inspiring women who tell their stories about their Pinterest success.
Kate gives very practical advice that will really help you to grow. These are not "get more traffic fast" gimmicks - they are methods that you need to put in place for long-term growth. Listening to her podcast is an inspiring experience, and you will learn so much that you can take forward with you in regards to all things Pinterest.
2. Tailwind Scheduler
You may have heard of Tailwind already. Are you using it? If not, in my opinion, it's a MUST. I forced myself to learn this platform back in March. It takes a few days to get the hang of it, but put forth the time to learn it and you will see growth if you are an active member.
Pinterest rewards regular pinners with bumps in the algorithm on your pins and posts, and Tailwind helps to make you a regular pinner. It is a scheduling program that selects the best time of day for posting and sends your pre-scheduled pins out during those time. Tailwind sends your pins out when your audience is the most active since that will often result in a greater chance for a "repin" of your content.
I currently schedule 25 pins per day. At one point, I was doing as many as 50, but I backed off that number. Now I do 25 scheduled pins and then pin live about 10 times per day. I like to mix it up! Tailwind is approved for use with Pinterest, so I like knowing that these two are in cahoots together. I pay for a Tailwind subscription, which allows me access to more features and a higher amount of scheduled pins per day. Totally worth it!
In the past, I was scheduling about 90% other pins, and 10% my content. Now, I am closer to scheduling 30% my content, since I have so much more content as of the last six months. This is a good ratio of your pins and others to keep your boards fresh.
3. Tailwind Tribes, Tailwind Tribes, Tailwind Tribes
Tribes is just one feature of Tailwind. And boy is it powerful! You can easily find various tribes to join by searching "best food blogger tribes", or "best home decor tribes". I am currently in 15 Tribes. That is kind of a lot of tribes, but I like them all for different reasons.
Every tribe has rules. Most of them require you to repin one pin for every pin you post to a tribe. This ensures that members are sharing pins. The better the tribe, the better your pins a repins will be.
Here is an example of the deets that you can get from a specific tribe. This info will keep you informed as to how a tribe is working for you.
When I get to a point where I feel that I am in too many tribes, I will throw the re-shares, repins, and reach numbers into an excel spreadsheet and will order the columns to see what my best performing tribe are. I will then leave (exit) the bottom 3-5 tribes so that I can focus on better performing tribes. Tribes do take time, but it is so worth it in helping to get your content out in the Pinterest world.
4. Reach Out To Other Bloggers For Advice
This is CRITICAL! Back in February, I started two Pinterest oriented pods on Instagram. I reached out to Instagrammers who appeared to be in the blogging world and asked if they wanted to be in a Pinterest Pin sharing pod. For months, we would post a link to a new blog post that we had, and everyone in the pod would re-pin that post.
Of the 10 or so blogger in each pod, we were all at various stages of our blogging journeys. We had 10-year bloggers (which is an eternity in the blogging world) and beginners who were gearing up to launch a blog. We had people with 500 page views per month and people with 200,000 page views per month. And you know what? We all helped each other out a lot!
I am strong in the Instagram world, so I was able to offer up a lot of Instagram tips to the bloggers. And they would in return share their blogging knowledge, which greatly helped me.
One blogger in our pod, who receives about 60,000 page views per month, reached out to me on the side once and let me know (in the kindest words possible), that I needed to improve my pinnable images. And she was right. My images were square and small. Which is typically NOT good for PInterest. I listened to her, and my traffic started to boom!
These bloggers helped me to get up to speed lightyears faster than I would have gotten on my own. So my main advice is just to reach out to people and ask them your burning questions. You'd be surprised with how much they are willing to share! I have skype called with many of my new blogging friends now. We just love sharing info and our chats are always a lot of fun!
5. Learn Canva
I love Canva for making pinnable images. Many bloggers are often wondering what is the optimal size for a Pinterest pinnable image. Canva has the number set at 735 x 1102. This is what most of my images are now sized to. However, I have experimented with longer images, and they have worked well. My most successful pin ever is a very long pin that gets cut off by Pinterest. I also have a few tiny squares that are doing very well, too!
You need to experiment with your pinnable images. I recommend trying some long ones, as well as 735 x 1102. I feel that my small squares that have worked are just pure luck. I generally have 1-2 pinnable images per post, but I also sometimes will have 3 or 4. It just depends on how creative I am feeling that day, and how experimental I am feeling as well.
Below are a few of my most repinned images. Pinterest does not have a total pin count anymore, so these numbers reflect how many times this exact pin has been repinned. My top blog posts clicked on by Pinterest referrals, which amounts to thousands of clicks each month, are as follows:
You can see that one pin has 7,600 repins (a long pin that gets cut off), and another has 3,000 (735 x 1102).
A small square pin! 1,700 repins!
Both 735 x 1102 sized pins made in Canva.
Another 735 x 1102 pin made in Canva. I think people like shock value!
Another 735 x 1102 pin made in Canva. This pin has only been repinned 5 times, but I have one out there that brought in over 2,000 clicks in one day to this post.
As you can see, most of my above pins are the optimal 735 x 1102 size, but the long ones have done well too! This is a recent long pin of mine that is sending a lot of clicks to my blog:
Play around with your image size and length and see what works for a given pst. You might be surpirse what works, like I was with my basement ceiling pin!
There you have it. I implemented these five main techniques in order to grow my blog views from Pinterest, and they have worked! The most important thing is to be a regular pinner on Pinterest. This is where Tailwind comes it - the scheduler helps you to be a regular pinner. They let you know when your Tailwind queue is empty so that you can repopulate it with content.
Don't be afraid to reach out to other bloggers, including me! Leave a question below on my post if you have any. I will continue to update this post with my stats through the end of the year to see how much blog growth from Pinterest is generated to First Thyme Mom. Until then, happy pinning!