Brand Spotlight: Fishwife – The Tinned Fish Brand Making Waves
The Trendy Tinned Fish Brand Redefining Seafood
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Move over, ordinary canned tuna—Fishwife is here to redefine the way we think about tinned seafood. With eye-catching packaging, ethically sourced fish, and an emphasis on bold flavors, this new-wave tinned fish brand has captivated food lovers and design enthusiasts alike.
Meet the Founder: Becca Millstein
Fishwife was founded in 2020 by Becca Millstein, a former entertainment industry professional who saw an opportunity to bring premium, sustainably sourced tinned seafood to the U.S. market. Inspired by the rich conservas tradition of Europe and a newfound pandemic-era appreciation for pantry staples, Millstein set out to create a brand that was as stylish as it was delicious.
"I wanted to build a brand that made people excited about tinned fish—not just as a convenient protein, but as an elevated dining experience," Millstein shared in an interview.
The Fishwife Mission
Fishwife isn’t just about great-tasting seafood—it’s about transparency, sustainability, and celebrating the history of tinned fish. The brand partners with responsible fisheries and uses small-batch smoking and hand-packing techniques to ensure the highest quality.
Their mission is simple: make tinned fish cool again. And judging by their rapid success, they’re doing just that.
The Product Line
Each Fishwife product is a work of art, both in taste and packaging. Here’s a look at some of their most popular offerings:
Smoked Atlantic Salmon – Sustainably raised and smoked for a rich, buttery flavor.
Slow Smoked Mackerel with Chili Flakes – A bold, slightly spicy twist on a classic fish.
Sardines in Extra Virgin Olive Oil with Preserved Lemon – Zesty, tender, and perfect for a gourmet snack.
Albacore Tuna with Spanish Lemon – A fresh take on tuna, enhanced with bright citrus notes.
The Art of Branding
One of the most striking aspects of Fishwife is its playful and vibrant artwork. The packaging is a mix of vintage charm and modern design, making each tin feel like a collectible. This aesthetic has resonated strongly with younger consumers who appreciate food that’s as Instagram-worthy as it is delicious.
Why Food Lovers Can’t Get Enough
Beyond the branding, Fishwife delivers on taste. Fans rave about the rich, smoky flavors and high-quality fish, making it a go-to for everything from charcuterie boards to easy weeknight meals.
I have only been buying Fishwife for the past few months, but I feel it’s a luxury when I pop open a can for lunch. Plain and simple - it’s great food, beautifully packaged, and has a whopping 17 grams of protein in the Albacore tuna product.
The Future of Fishwife
Fishwife is riding the tinned fish renaissance wave, proving that preserved seafood can be luxurious, sustainable, and incredibly flavorful. With plans to expand their product line and presence in specialty stores and major retailers, this brand is just getting started.
Whether you’re a longtime tinned fish lover or new to the trend, Fishwife is a brand worth trying. Keep an eye on their growing empire—you’ll want to be part of this seafood revolution.
Would you give Fishwife a try? Let me know your thoughts! 🐟✨
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